I currently write content for the official Twitter and Facebook feeds for the Faculty of Arts at the University of British Columbia.
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In January 2011 I began working with a student group at the Centre for Digital Media called Man Kind. We created, managed and produced content for the Men's Health Initiative of BC. Man Up is an online community outreach program created entirely by our team. Manupcanada.ca is a web site aimed at getting young men (ages 18-35) interested in their health, and it is populated with content created by us. I am our primary researcher and copywriter, and work in the Adobe Creative Suite 5 (Illustrator, InDesign, After Effects) for design mockups. We shot and edited a 30-second PSA with the help of the Vancouver Canucks. With the help of Stan "Steamer" Smyl as our celebrity endorser, our spot ran on the Jumbotron at the Rogers Arena on March 31, 2011, as the Canucks played the Los Angeles Kings. The ad directed the 20,000 fans in the arena to the...
More+Between my second and third semesters at the Centre for Digital Media (summer 2010), I worked as a marketer for a tech start-up in Vancouver called D-Sign Interactive. Formed by graduating students from the CDM program in 2009, D-Sign has created motion gesture technology for digital advertising, so that customers can wave their arms in a virtual space and see their actions registered on a screen. Having just secured a contract with national retailer Jugo Juice to create a touchless menu system for their customers, I was hired to call attention to the project and secure more funding for the company. Touchless System: D-Sign@ Jugo Juice from Dsigninteractive on Vimeo. I created multiple press releases for "The Jugo Juice Smoothie Recommender," and helped manage D-Sign's social media campaign via creating Twitter feeds and a company Facebook page. In addition, I researched and applied for government grants and loans, and...
More+MyWorld is a digital literacy tutorial I worked on while receiving my Masters of Digital Media. By simulating the typical online experience (e-mail, Facebook, Wikipedia, etc.), this tutorial intends to inform high school students about managing online privacy and reputation, and understanding digital copyright laws. I was project manager and script editor on a student team that created the program for the Ottawa-based Media Awareness Network. I negotiated the scope and breadth of our deliverable with our client via weekly Skype conference calls, and created and maintained a schedule with milestones for our team to hit. In addition, I helped create audio and graphic assets for the tutorial, and played the part of homeroom teacher Mr. Billings for the Video Chat component of our game. MyWorld was created by Think Ray, consisting of Nick Lewis, Ian McDonald, Jeunessa Cheng, Khadija Ghazi, Matthew Schade Tools Adobe Flash CS4 (AS3), Photoshop, Dreamweaver,...
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OurGrind.ning.com was a social media site created as a student project at the Centre For Digital Media. It served to function as a meeting point for runners of the “Grouse Grind,” a gorgeous yet sharply elevated mountain trail its regular users have lovingly dubbed “The Stairway to Heaven.” The site was designed for people to meet up, compare times and post their own media. I was Creative Director on this project, which involved establishing and maintaining a visual design for the site. I researched and tested a number of social media networks on the Internet to determine which best suited our needs, and once we chose Ning, designed mock sites to test its potential. Climbing the Grouse Grind with our group, I also took both photos and video to contribute media to the site. See below for the first set of start-to-finish Grouse Grind videos on YouTube. The team...
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